HOW IT WORKS
We step into the business, work out what is getting in the way and give the work clear ownership, senior oversight and the right specialist support.
Book a free callA short, practical orientation. Not a discovery phase that delays delivery. Priority work moves into market from week one while we establish the operating rhythm.
Week 1
Understand the business
Get across the business priorities, current marketing activity, immediate gaps and anything that is already in motion. Agree what needs to happen first.
Week 2
Establish ownership
Set up workflow, reporting and decision-making. Agree the communication rhythm and what the client needs to approve versus what the team will own.
Week 3-4
Move priority work
Start delivering against the agreed priorities. First pieces in market. Reporting cadence established. The operating model is live.
Senior marketer
Owns direction, priorities and commercial judgement. Sets the plan, runs the relationship and is accountable for the quality of the work.
Marketing coordinator
Drives workflow, production and day-to-day execution. Keeps the schedule moving, manages suppliers and ensures nothing stalls.
Graphic designer
Creates the recurring brand and campaign output. Collateral, digital, social, print and campaign assets that stay on brand.
The Brand Aid
QA, management and escalation support across every engagement. Amy de Groot maintains oversight of the operating model and delivery standard.
Specialists
Paid media, SEO, CRM, web or other depth - brought in where the work requires it, without automatically adding another ongoing retainer.
Client leadership
Sets business priorities and approves the decisions that genuinely need them. Not every execution decision. Just the ones that require commercial judgement from the business.
Not every engagement uses every role. The mix is shaped around what the business actually needs.
These are examples of work The Brand Aid manages and executes, not a fixed menu of services. The scope is determined by what the business needs.
Campaigns and launches
Strategy, creative, production and in-market management.
Content and social
Planning, writing, design and scheduling across channels.
Website management
Updates, landing pages and website projects.
Email and CRM
Database management, automation, EDMs and reporting.
Design and collateral
Brand assets, sales materials, catalogues and campaign creative.
Reporting and planning
Marketing plans, performance reporting and supplier management.
Communication is simple by design. One main contact who knows the business and the work. Regular check-ins to review priorities and progress. Transparent reporting on what is happening and what is next.
What you will have
What you will not need to manage
In 30 minutes, we will tell you what we would change and whether The Brand Aid is the right fit.
Book a free 30-minute call