Recognition
About The Brand Aid
For Australian businesses that need their marketing to actually work: without the agency overhead, the junior handoffs, or the gap between what's promised and what gets done.
We build and run your marketing team from the inside. A dedicated marketing manager handles the day-to-day, senior oversight keeps it commercially focused, and specialists step in when the work needs them. One team, built around what your business needs right now, not a package.
We pair senior strategic leadership with custom-built execution teams. A handpicked team of specialists handles everything from brand strategy to performance marketing, CRM to content, SEO to social.
Every team is built around what your business needs right now. Not a cookie-cutter package. Not a one-size-fits-all retainer. The team embeds part-time into your business, working as your in-house marketing department without the full-time overhead.
If you're tired of agencies that talk a big game but don't deliver: we're built for you.
We've managed marketing at scale: teams of 100+, budgets up to $20M, working with MasterCard, WWE, Sony Pictures and DAZN across the globe. Now we're bringing that experience to established Australian businesses.
Different budgets. Different industries. Different challenges. Same standard of work.
Industries we've worked across
Sports and entertainment, financial services, automotive, ecommerce, healthcare clinics, dental practices, private education, wedding and events, B2B platforms, software, startups, franchises, construction, consumer products, publishers, charities, professional development, and fitness.
From single-location operators to businesses scaling internationally.
We build and run your marketing team. Recalibre tells you what is wrong with your marketing operation before you make another expensive decision.
They work together. But they are designed for different moments.
The founder
Amy de Groot is the founder of The Brand Aid, with over 20 years of marketing leadership across global brands. She has built, scaled, and restructured marketing functions for some of the world's most recognisable organisations.
She built The Brand Aid to break the agency mould: no fluff, no markups, no layers between you and the person who knows what they're doing.
Amy also runs Recalibre: an independent marketing operations advisory for CEOs, CFOs and business owners who need the full picture before making their next big call.
Recognition
Ready to get started?
Book a free 30-minute call and we'll tell you exactly what we'd do for your business.
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