Who Are We?

The Brand Aid specialises in fractional marketing solutions, offering fractional CMO services, fractional marketing leadership, fractional marketing specialists, fractional marketing teams, and senior strategy advisory.

 

Unlike traditional full-time senior marketing leaders or specialists, our fractional marketing experts' time and services are 100% tailored to your specific business needs.

 

With our fractional CMO and marketing services, you have the power to decide the number of days they work, the fees you pay, the focused marketing activities, and the scope of work they undertake. This fractional marketing approach allows for a cost-effective, results-driven strategy that adapts to your unique requirements, regardless of size, budget, and industry.

Amy de Groot is an award-winning consumer brand and PR specialist with over 20 years of experience managing top global brands and digital platforms across Europe, the UK, North America, and APAC. Her expertise spans various industries, including media, entertainment, sports, events, fintech, e-commerce, and consumer products.

As the driving force behind The Brand Aid, Amy expertly combines senior strategic advisory and fractional specialists to optimise marketing operations and resources. This ensures that her clients "work budgets smarter, not harder," ultimately cutting costs or increasing efficiency in marketing spend.

 

Her relentless passion for helping businesses succeed has established her as a sought-after fractional CMO and advisor.