Recognition
About The Brand Aid
For Australian businesses that need their marketing to actually work: without the agency overhead, the junior handoffs, or the gap between what's promised and what gets done.
We cut the jargon and crush the roadblocks, making bold marketing feel effortless. Every business deserves marketing that just works, without the confusion and clutter. We deliver sharp, honest solutions that lift brands out of the weeds so they can actually grow.
No posturing. No drag. Just a crew of thinkers who move quick, champion clarity, and focus purely on action. We rally the right experts for every challenge and keep things direct, so your goals are our mission from start to finish. Out with the bloat. In with what moves the needle.
We pair senior strategic leadership with custom-built execution teams. A handpicked team of specialists handles everything from brand strategy to performance marketing, CRM to content, SEO to social.
Every team is built around what your business needs right now. Not a cookie-cutter package. Not a one-size-fits-all retainer. The team embeds part-time into your business, working as your in-house marketing department without the full-time overhead.
If you're tired of agencies that talk a big game but don't deliver: we're built for you.
We've managed marketing at scale: teams of 100+, budgets up to $20M, working with MasterCard, WWE, Sony Pictures and DAZN across the globe. Now we're bringing that experience to established Australian businesses.
Different budgets. Different industries. Different challenges. Same standard of work.
Industries we've worked across
Sports and entertainment, financial services, automotive, ecommerce, healthcare clinics, dental practices, private education, wedding and events, B2B platforms, software, startups, franchises, construction, consumer products, publishers, charities, professional development, and fitness.
From single-location operators to businesses scaling internationally.
We build and run your marketing team. Recalibre tells you what is wrong with your marketing operation before you make another expensive decision.
They work together. But they are designed for different moments.
The founder
Amy de Groot is the founder of The Brand Aid, with over 20 years of marketing leadership across global brands. She has built, scaled, and restructured marketing functions for some of the world's most recognisable organisations.
She built The Brand Aid to break the agency mould: no fluff, no markups, no layers between you and the person who knows what they're doing.
Amy also runs Recalibre: an independent marketing operations advisory for CEOs, CFOs and business owners who need the full picture before making their next big call.
Recognition
Client results
★★★★★
"Amy and her team work inside your business as your actual marketing team. They understood OrthoED, our audience, and what needed to happen without us having to explain it twice. For an Australian education business trying to grow, having someone who just executes is genuinely rare."
Dr Geoff Hall - OrthoED
★★★★★
"Working with Amy and the team at The Brand Aid has been an absolute game-changer for our business. Smart, strategic, and incredibly effective - exactly what we needed without the overhead of a full-time team."
Shannon Trinnick - BetCloud
★★★★★
"The Brand Aid went above and beyond to provide marketing strategies specifically tailored to our goals. Highly professional, committed to our success, and delivered on every project."
Yolanda Karantgis - Legal Consultant
★★★★★
"Professional, creative, and results-driven. The Brand Aid exceeded all my expectations - I have seen a significant boost in new client enquiries."
Neil McKinnon - Owner, IOS Finance
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