About The Brand Aid
We exist because most owner-operators are stuck between two bad options: hiring a full marketing team they can't afford, or working with agencies that don't actually understand their business.
We cut the jargon and crush the roadblocks, making bold marketing feel effortless. Every business deserves marketing that just works, without the confusion and clutter. We deliver sharp, honest solutions that lift brands out of the weeds so they can actually grow.
No posturing. No drag. Just a crew of thinkers who move quick, champion clarity, and focus purely on action. We rally the right experts for every challenge and keep things direct, so your goals are our mission from start to finish. Out with the bloat. In with what moves the needle.
We pair senior strategic leadership with custom-built execution teams. A handpicked team of specialists handles everything from brand strategy to performance marketing, CRM to content, SEO to social.
Every team is built around what your business needs right now. Not a cookie-cutter package. Not a one-size-fits-all retainer. The team embeds part-time into your business, working as your in-house marketing department without the full-time overhead.
If you're tired of agencies that talk a big game but don't deliver: we're built for you.
We build and run your marketing team. Recalibre tells you what is wrong with your marketing operation before you make another expensive decision.
They work together. But they are designed for different moments.
Real results.
We measure success by commercial outcomes, not activity. Every engagement is built around what actually moves the business forward.
No-nonsense crew.
Direct, executional, and commercially focused. We don't dress things up or slow things down. We tell you what needs to change and help you change it.
Aussie roots.
Built in Australia, for Australian businesses. We understand the market, the scale, and what it actually takes to grow here without blowing the budget.
The founder
Amy de Groot is the founder of The Brand Aid, with over 20 years of marketing leadership across global brands. She has built, scaled, and restructured marketing functions for some of the world's most recognisable organisations.
She built The Brand Aid to break the agency mould: no fluff, no markups, no layers between you and the person who knows what they're doing.
Amy also runs Recalibre: an independent marketing operations advisory for CEOs, CFOs and business owners who need the full picture before making their next big call.
"I have never walked into a business and found the marketing spend was right. Not once."
Ready to get started?
Book a free 30-minute call and we'll tell you exactly what we'd do for your business.
Book a free call