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FAQ

Frequently asked questions.

Everything you need to know about how We work. If your question isn't here, book a call and we'll answer it directly.

What is The Brand Aid and how does it work?

We are a mini marketing team model for business owners who need their marketing handled without the cost and complexity of a full time hire. We build a custom mini marketing team around your business. A dedicated marketing manager runs your day-to-day. Senior strategic oversight keeps the work commercially focused. Specialists come in when the work demands it. One invoice. One point of contact. Marketing that actually gets done.

How much do you charge?

We are not the cheapest option and we are not trying to be. Our marketing managers are local Australian talent, senior, commercially focused, and built for long term engagements. Pricing is scoped to what your business actually needs. Book a call and we will give you a straight answer.

How is The Brand Aid different from hiring a marketing manager myself?

Hiring a full time marketing manager in Australia typically costs between $80,000 and $120,000 plus superannuation, leave entitlements, and all the management time that comes with it. And you still only get one skill set. We give you a skilled marketing generalist running the day-to-day, specialists on call when the work demands it, and senior strategic oversight. More marketing capability, less overhead, none of the hiring headaches.

How is The Brand Aid different from a marketing agency?

Most full service marketing agencies promise everything and specialise in nothing. They pitch hard, work hard for the first three months, then quietly hand your account to a junior. We are not an agency you send briefs to. We are a mini marketing team that works inside your business, operationally, week in week out.

We already have a marketing agency. Why would we switch?

If your agency is still being run by the senior team who pitched you, great. But if your account has quietly moved to someone junior and the results have followed, that is exactly the gap We exist to fill. We take over where agencies leave off and actually do the work.

We have an in-house marketing team and/or freelancers. Can you replace or supplement it?

Both. We can replace an underperforming or expensive internal marketing team, supplement what you already have, or rebuild the function entirely. We start with what your business actually needs right now.

How quickly can The Brand Aid get started?

Fast. Once we understand your business we are typically operational within two weeks. No lengthy strategy process before anything gets done. No charging you to learn your industry. We ask the right questions and hit the ground running.

Is working with The Brand Aid a long term commitment?

We are built for long term relationships because that is the only way marketing compounds and delivers consistent results. Our termination periods are the same as most permanent staff. But engagements flex as your business does. Scale up when you have a big launch, dial back in quieter periods.

Do I need the full mini marketing team model or can I get help with specific things?

We are built for businesses that need their marketing to actually run consistently and commercially, week in week out. If you need a one-off campaign or a standalone project, we are probably not the right fit. If you are ready to hand over your marketing and have it properly managed, that is exactly what we do.

How does The Brand Aid get up to speed on my business?

Faster than you would expect. Our marketing managers are skilled generalists who ask the right questions and get commercially focused quickly regardless of industry. Most engagements are fully operational within two weeks.

Who do I deal with day to day?

Your dedicated Marketing Manager is your primary point of contact. They are in your world regularly, know your business inside out, and handle all the coordination so you do not have to.

What industries does The Brand Aid work with?

We work across media, entertainment, fintech, e-commerce, healthcare, real estate, construction, professional services, and more. The model works because we hire commercially minded generalists who can adapt quickly.

I'm a CFO or CEO and I need an independent marketing audit before making any decisions. Is that you?

That's Recalibre: our independent marketing operations advisory practice. It's a separate engagement designed for businesses that need the full picture before acting. Learn about Recalibre.

Still have questions?

Book a free 30-minute call and we'll answer everything directly.

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