Recalibre by The Brand Aid
The advice you cannot afford to ignore. Independent marketing operations advisory for CEOs, CFOs and business owners. No agency bias. No team politics. Just the answer.
We build and run your marketing team. Recalibre tells you what is wrong with your marketing operation before you make another expensive decision.
They work together. But they are designed for different moments.
Restructure
How your marketing actually operates.
The channels you are running, the agencies you are paying, the tools you are using, the headcount you carry and whether any of it fits together. Whether the model you are running is right for the business you are building, or just the one you inherited.
Budget
Where every dollar is actually going.
Retainers, media spend, tools, production, activity: all mapped against what it is delivering commercially. Where the waste is, what to protect, and what a high-return allocation looks like at your size. Not necessarily a cut. A reallocation.
Strategy
What you are building toward.
Whether your marketing activity is commercially connected or just busy. Whether you have the right balance of brand, demand and retention for your stage. Whether the activity needs cutting, or just pointing in the right direction.
No agency markup. No execution upsell. You are paying for the one advisor in the room who has nothing to gain from telling you anything other than the truth.
No agency markup. No execution upsell. No conflict of interest. Independence is not a limitation. It is why the advice can be trusted.
The Diagnostic
From $5,000
2 focused sessions across your marketing operation: how it is set up, what it is spending, and whether it is pointed at the right outcomes. Written assessment. Priority recommendations. Clarity on what to change first.
The Deep Dive
$10K to $15K
Full review across all three pillars: structure, budget, and strategy. What you are spending and where, whether your activity is commercially connected, and a 90-day roadmap to fix what is wrong.
Advisory Retainer
$4.5K to $6K/mo
Ongoing strategic counsel. Two sessions per month plus async support: a strategic partner for decisions that keep coming up as the business evolves. No execution. No agenda. Just the answer.
Not sure which is right? A free 30-min intro call will tell you.
The businesses moving now are the ones with pipeline in twelve months.
One session. Three pillars. The decisions you stop second-guessing.
Book a Recalibre session